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The Beauty Hub
PROJECT SCOPE
Social Media Strategy
Content Creation
Copywriting
The Beauty Hub is a salon positioned as a one-stop destination for hair, skin, and beauty, offering a wide range of treatments. Alongside its service offering, the brand creates an environment that blends professional expertise with a warm, client-focused experience. This selection showcases content created for the brand’s Instagram, where strategy and visual direction work together to highlight key services and seasonal offers. The content is defined by a minimal and soft aesthetic, built around a nude colour palette that reinforces the brand’s calm and approachable identity.












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